Pop-Up Forms Suck! …and Double Conversions


The fact is: an average Web surfer utterly loathes pop-ups.

Imaging you are reading a cool post or want to click onto a website that looks inviting and – BOOM! A big-ass pop-up overlays the underlying page and impudently asks you for an email address.

The natural reaction to such an in-your-face massage is to remove it as soon as possible. At best you will close an unwanted pop-up without bother to read what’s on it. At worst – you’ll simply leave the annoying website not to come back again.

At the same time, multiple case studies show that pop-ups can significantly increase sign-up rates and improve conversion and sales. Just look:

These 2 mutually exclusive facts bring up a big question: “How pop-ups can be that effective while being one of the most hated form of Web advertising?

As usual, the devil is in the details.

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MageWorx Steps into a New Era of its Development


The company unveils a revamped brand, renews its product line and makes the forward-looking statements.

MageWorx is proud to announce the completion of a rebranding process and the end of a company-wide reorganization. After 2 months of intense and efficient work we are happy to present you:

  • a new, expanded and greatly enhanced product line
  • a totally revamped website
  • a new eCommerce blog
  • a reformed and improved customer care service

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Customers for Life or What Customer Loyalty Program Mistakes Cost Your Business a Lot


A smart loyalty program (that includes discounts, free products or special services) is a great tool for stimulating continuous purchase decisions among customers. But despite the large number of brands using loyalty strategy, many of such programs fall short of success.
In this post, we’ll  review what drives customer loyalty, how to create a smart customer loyalty program and what pitfalls to avoid. Read More

Meet Magento Switzerland 2014 – Learn. Share. Connect.


The leading Magento eCommerce Community Conference is arriving in Zurich, Switzerland.

Being the world’s famous eCommerce conference, with 8 years of experience in 11 countries, Meet Magento will take place in Zurich on October, 24 for the first time. The leading specialists and experts from the entire ecosystem: merchants, service providers, agencies and developers will present their knowledge and share their experience. The event promises to deliver great speeches about:
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For entrepreneurs, developers and service providing agencies in and around Magento industry, Meet Magento events are an essential way to get up to speed on the latest tech and ecommerce trends, do business and share ideas within the community, find potential customers and partners,and just have lots of fun!

Meet Magento New York is the first ever Meet Magento conference held in the United States. Mark down September 22-23, 2014 in your calendar, get a ticket with the 20% discount (code: MgWrxMM) and pack your bags. It’s going to be epic! Read More

MageWorx.Com Announces Massive Company-Wide Reorganization


After weeks of “major restructuring” and “management changing” rumors, MageWorx is confirming the start of a company-wide reorganization.

From today, the company is aiming for a “Better MageWorx”. Overall, the changes are sweeping and huge as the company looks to change its structure, staff management in all the key areas. The restructuring is massive and touches every aspect of the company’s performance: from the quality of customer care service to the higher standards of software development.

Unfortunately, the start of the process didn’t go smooth and caused the downtime in some important company’s activities for a couple of days.

Those users, who were unable to get urgent support from 07.16 to 07.18, will get a compensation for that inconvenience. It can either be any MageWorx Magento module (worth $200), customization services (estimated at the same sum) or a special discount on the company’s top solutions.

The customers, who were negatively affected by MageWorx downtime (from July 16 to July 18), are requested to contact the company’s Support Service for compensation.

Other long-lasting issues (caused by the previous company management and stuff) will be resolved in user’s favor within a month.

The new company’s management apologizes for all the inconvenience users had to experience and guarantees that soon everyone will see a new, better MageWorx

P.S. More details are coming soon in the company’s press release. Stay tuned!


Is Your Online Store Ready to Rock This Summer?



When temperatures rise, sales slide. Unless your eCommerce site offers summer goods and services, this season may hit your E-biz with a rapid sales slump. Generally, summertime is the period, when lots of online businesses face two common tendencies:

  •  the number of site visitors gets reduced

This is the result of the seasonal Web traffic decline. As a rule, summer is the period when people want to get out to the beach, explore new places and generally relax. All that means that your regular and prospective customers spend much less time in the cyber space.[/zilla_one_half]

  • the conversion rates get lower

Summertime is the season when folks have quite low buying intent. In this period people are reluctant about making big purchases and spending money even on the things they need.

But whatever scary all that might seem, a well-planned business strategy can prevent your summer revenue from shrinking. Moreover, a wise marketing plan can even help you get hold of a bigger market share during this “dead” season.

This guide suggests 7 actionable ways to prepare a Magento-based store for the upcoming traffic and conversion decline.

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Meet Magento Italy 2014. Impressions


Magento keeps entering new countries. This June the Meet Magento conference took place in Milan, Italy.

The event gathered lots of influential community members and companies. About 30 speakers and more than 20 sponsors took part in the conference. Twitter was full of positive reviews on the event – both the participants and attendants appreciated the high level of organization and presentations.

We talked with the key speakers and asked them to share their impressions about Meet Magento Italy.
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Which Trust Indicators Really Matter in Today’s eCommerce?


“Trust is hard to build – and easy to lose”
Jakob Nielson “E-Commerce User Experience”

Online shopping isn’t something new. Every day people make millions of online purchases and virtual transactions. However, quite often each of us can catch oneself thinking:

“Can I trust this store?”
“Is there a chance my credit card will get overcharged?”
“Will these guys steal my credit card details and sell them to fraudsters?”
“What if I won’t get the product that I’ve actually ordered?”

Despite the long evolution path, the modern eCommerce still has to deal with such challenges as customers’ distrust, doubt and perceived fear. But why do such psychological barriers exist in the industry these days?

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7 Typography Sins of a Product Page


The cornerstone to a successful Web-design is Typography.

Like it or not but 95% of all information on the Web is transmitted in a written language.

You may equip your online store with great design elements, mind-blowing imagery, but they will only give the visual instantiation of your brand and the merchandise you sell.

Good typography, in turn, enhances website readability, generates its visual hierarchy, influences the way customers process information and even emotionally engages them with your E-store. That’s why when it comes to creating killer product pages, the right usage of typefaces is just as important as making cool graphics or images

Becoming a true typography wizard can take years of hard practice – but for all you newbies out there – here is a cheat sheet of some of the most common typography mistakes. Avoiding them will help you make a user-friendly online store and boost the conversion rates of your product pages. Read More