seo

SEO is a tough race. To win this race and be ahead of the competitors, you need to be armed with the best SEO software.

Today Magento market offers a wide range of SEO extensions that vary in features, price, support/update terms, installation and configuration conditions. This brings up the question: How to choose an effective SEO extension for a Magento-based store? 

In this SEO Extensions Review we’re going to compare 6 most popular Magento SEO solutions and hash over their features and performance.

Let’s jump right to it! Read More

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On January 11th 2015, the next in row Magento event – Developers Paradise will land in a snowy place called Kaprun (Austria).

A 3-day event, organized in the form of barcamp sessions, will be entirely focused on further Magento development with emphasis on the upcoming release of 2.0 version. The conference will bring together Magento development experts and those who just started learning the platform.
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Can-Category-Pages-SellTypically,  online retailers focus on building a show-stopping homepage and perfect product pages. These pages get stuffed with eye-candy images, exquisite seductive product descriptions and clear CTAs. But there’s a page that can get as many views as all the above mentioned ones, however it’s almost always ignored by online store owners.

Yes, I’m talking about the category page.

The problem is: category pages are often considered as a fleeting stop and are given less attention by the store owners.

The good news is that there’re many ways to improve category pages & make them sell. Because a well-designed category page greatly helps to motivate users to drill down through this or that product, focus their attention, answer various questions and make shopping simple and quick.

So, if you’re looking to create category pages that sell, here’s what you need to do: Read More

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We are happy to announce a big update of Shipping Suite Magento Extension. The update includes a bunch of new features, performance improvements and bug fixes. Read More

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Sadly, the potential of onsite search is often overlooked in the eCommerce industry. Meanwhile, a little search box can be an invaluable marketing tool with a wide spectrum of useful capabilities. In addition to its direct duty – delivering results – onsite search can also act as a personal store assistant, a tool for analyzing customer shopping habits & preferences and a communication channel.

The value of an optimized, intuitive and self-learning onsite search can be summed up in 3 quick facts:

  • Those who use onsite search usually have a higher buying intend. As a rule, these visitors are on the site for a specific item and are ready to purchase in the fastest way possible.
  • Advanced search options improve website navigation. It means that visitors don’t need to browse through tons of pages to quickly find what they need.
  • Better search means better customer experience. Hence, the level of customer satisfaction grows, as well as the number of signups and return visits.

Read on to learn how to unlock the conversion potential of onsite search and turn it into a powerful tool of your eCommerce toolbox.   Read More

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Sylvain Rayé, Ben Marks and Guido Jansen are speaking about the first Swiss Meet Magento event and sharing their thoughts on the release of Magento 2.0 

Held in the halls of Riverside-Glattfelden Hotel, beautifully located near a leafy spot in the Winterthur region, the first Swiss Meet Magento event gathered around 300 people. 24 keynotes with a large variety of eCommerce and programming topics were delivered by experts in their domain.

We have interviewed Sylvain Rayé (one of the main organizers of the event), Ben Marks  (a Community Evangelist at Magento) and Guido Jansen (one of the brightest event speakers) and asked their opinions about the conference and thoughts on the upcoming release of Magento 2.0.

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This Halloween released the world’s scariest monsters, ghosts and villains. Freed out of the darkest shadows, empty houses, closets and basements, they came to play a game with YOU!

The Ring Girl, It, Beetlejuice, Freddy Krueger, Scream Mask, Darth Vader and Joker are here to test your courage.

Are YOU ready?

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The fact is: an average Web surfer utterly loathes pop-ups.

Imaging you are reading a cool post or want to click onto a website that looks inviting and – BOOM! A big-ass pop-up overlays the underlying page and impudently asks you for an email address.

The natural reaction to such an in-your-face massage is to remove it as soon as possible. At best you will close an unwanted pop-up without bother to read what’s on it. At worst – you’ll simply leave the annoying website not to come back again.

At the same time, multiple case studies show that pop-ups can significantly increase sign-up rates and improve conversion and sales. Just look:

These 2 mutually exclusive facts bring up a big question: “How pop-ups can be that effective while being one of the most hated form of Web advertising?

As usual, the devil is in the details.

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MW

The company unveils a revamped brand, renews its product line and makes the forward-looking statements.

MageWorx is proud to announce the completion of a rebranding process and the end of a company-wide reorganization. After 2 months of intense and efficient work we are happy to present you:

  • a new, expanded and greatly enhanced product line
  • a totally revamped website
  • a new eCommerce blog
  • a reformed and improved customer care service

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customer-loyalty

A smart loyalty program (that includes discounts, free products or special services) is a great tool for stimulating continuous purchase decisions among customers. But despite the large number of brands using loyalty strategy, many of such programs fall short of success.
In this post, we’ll  review what drives customer loyalty, how to create a smart customer loyalty program and what pitfalls to avoid. Read More