Mage Wars, Episode 1 – The Phantom Menace :)

The first episode of Mage Wars space comedy series conceived by MageWorx

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MageWorx.Com Announces Massive Company-Wide Reorganization
Posted 21 July 2014 / By Vitaly Gonkov / Company News

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After weeks of “major restructuring” and “management changing” rumors, MageWorx is confirming the start of a company-wide reorganization.

From today, the company is aiming for a “Better MageWorx”. Overall, the changes are sweeping and huge as the company looks to change its structure, staff management in all the key areas. The restructuring is massive and touches every aspect of the company’s performance: from the quality of customer care service to the higher standards of software development.

Unfortunately, the start of the process didn’t go smooth and caused the downtime in some important company’s activities for a couple of days.

Those users, who were unable to get urgent support from 07.16 to 07.18, will get a compensation for that inconvenience. It can either be any MageWorx Magento module (worth $200), customization services (estimated at the same sum) or a special discount on the company’s top solutions.

The customers, who were negatively affected by MageWorx downtime (from July 16 to July 18), are requested to contact the company’s Support Service for compensation.

Other long-lasting issues (caused by the previous company management and stuff) will be resolved in user’s favor within a month.

The new company’s management apologizes for all the inconvenience users had to experience and guarantees that soon everyone will see a new, better MageWorx

P.S. More details are coming soon in the company’s press release. Stay tuned!

 

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Is Your Online Store Ready to Rock This Summer?
Posted 11 June 2014 / By Vitaly Gonkov / ecommerce tips

 

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When temperatures rise, sales slide. Unless your eCommerce site offers summer goods and services, this season may hit your E-biz with a rapid sales slump. Generally, summertime is the period, when lots of online businesses face two common tendencies:

  •  the number of site visitors gets reduced

This is the result of the seasonal Web traffic decline. As a rule, summer is the period when people want to get out to the beach, explore new places and generally relax. All that means that your regular and prospective customers spend much less time in the cyber space.[/zilla_one_half]

  • the conversion rates get lower

Summertime is the season when folks have quite low buying intent. In this period people are reluctant about making big purchases and spending money even on the things they need.

But whatever scary all that might seem, a well-planned business strategy can prevent your summer revenue from shrinking. Moreover, a wise marketing plan can even help you get hold of a bigger market share during this “dead” season.

This guide suggests 7 actionable ways to prepare a Magento-based store for the upcoming traffic and conversion decline.

Read more

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Meet Magento Italy 2014. Impressions
Posted 9 June 2014 / By Vitaly Gonkov / Company News

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Magento keeps entering new countries. This June the Meet Magento conference took place in Milan, Italy.

The event gathered lots of influential community members and companies. About 30 speakers and more than 20 sponsors took part in the conference. Twitter was full of positive reviews on the event – both the participants and attendants appreciated the high level of organization and presentations.

We talked with the key speakers and asked them to share their impressions about Meet Magento Italy.
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Which Trust Indicators Really Matter in Today’s eCommerce?
Posted 29 May 2014 / By Vitaly Gonkov / ecommerce tips

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“Trust is hard to build – and easy to lose”
Jakob Nielson “E-Commerce User Experience”

Online shopping isn’t something new. Every day people make millions of online purchases and virtual transactions. However, quite often each of us can catch oneself thinking:

“Can I trust this store?”
“Is there a chance my credit card will get overcharged?”
“Will these guys steal my credit card details and sell them to fraudsters?”
“What if I won’t get the product that I’ve actually ordered?”

Despite the long evolution path, the modern eCommerce still has to deal with such challenges as customers’ distrust, doubt and perceived fear. But why do such psychological barriers exist in the industry these days?

Read more

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7 Typography Sins of a Product Page
Posted 22 May 2014 / By Vitaly Gonkov / ecommerce tips

WebTypography

The cornerstone to a successful Web-design is Typography.

Like it or not but 95% of all information on the Web is transmitted in a written language.

You may equip your online store with great design elements, mind-blowing imagery, but they will only give the visual instantiation of your brand and the merchandise you sell.

Good typography, in turn, enhances website readability, generates its visual hierarchy, influences the way customers process information and even emotionally engages them with your E-store. That’s why when it comes to creating killer product pages, the right usage of typefaces is just as important as making cool graphics or images

Becoming a true typography wizard can take years of hard practice – but for all you newbies out there – here is a cheat sheet of some of the most common typography mistakes. Avoiding them will help you make a user-friendly online store and boost the conversion rates of your product pages. Read more

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3 Brand-New Tools for Advanced Instagram Analytics
Posted 21 May 2014 / By Natalie Pavlovskaya / ecommerce tips

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Instagram is just for teens and savvy brand managers to play with. Ughh! We’ll prove that Instagram is the right place to promote business and introduce 3 most advanced analytics tools for you to track everything happens around your brand on Instagram.

Here we go. Read more

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Customer Credit Extension Gets a Big Update
Posted 20 May 2014 / By Vitaly Gonkov / Company News/ Magento Extensions

Customer Credits - Magento Connect 2014-05-16 17-23-04

 

A Bundle of Long-Awaited Features, Great Functionality Improvements and More!

Today, we are happy to announce the major update of our Customer Credit module.

The module that is reckoned as one of the best tools for building customer loyalty, is now empowered with a set of great new features and functionality upgrades.

These are the features the updated vision of the module is fitted with:

 

Read more

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Teaser: a Big Update of Customer Credit Extension is Coming!
Posted 16 May 2014 / By Vitaly Gonkov / Company News

Customer Credits - Magento Connect 2014-05-16 17-23-04

Great news!

A big functionality update is coming to the Customer Credit extension next week!

And we are super excited to share the details about the upcoming product enhancement.  Our team has been busy listening to your feedback and working hard to incorporate it into the new version of our extension. And now, we are proud to announce that Customer Credit module just got better than ever before!

This is just a glimpse of the new features you can expect to see next week:

- maximized flexibility for an internal store funds management
- the ability to set internal credit exchange rates
- the revamped email functionality
- the ability to sync internal store balances
- and dozens more!

The update comes totally free of charge for all our existing users. Those who don’t have a copy of this module yet, can purchase it now!

The updated version of Customer Credits is fully-compatible with Magento 1.9!

Stay Tuned!

 

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Pager Optimization for Magento Stores
Posted 15 May 2014 / By Natalie Pavlovskaya / ecommerce tips

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Paginated content exists throughout the web.

“A paginated series of content may take many shapes—it can be an article divided into several component pages, or a product category with items spread across several pages, or a forum thread divided into a sequence of URLs”- is explained in Google Webmaster Central Blog . Read more

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A Tribute to Women in Magento
Posted 7 May 2014 / By Natalie Pavlovskaya / ecommerce tips

A tribute to Magento women.

The Magento world is like Formula 1 – mainly men rule it. While female developers, programmers and IT specialists of all stripes are by far outnumbered by men, it doesn’t mean they don’t exist at all.

There ARE women hitting Magento industry with fantastic work, women who blog and tweet about the latest events and facts, share their knowledge, thoughts and views.

These ladies rock! So we definitely recommend you to follow them on social networks.

Note! We didn’t rank those inspiring Magento minds in order of importance. They all are of equal value to the industry in their own way.

Read more