The opportunity to meet top Magento folks doesn’t occur but once in a while, but when it does, there is a great chance to get an exclusive backstage sneak peek and learn the industry insights. Such was the case, when I connected with Ben Marks, Magento Evangelist and Trainer. At  the Developers Paradise conference we talked about the Magento Community, the feedback on Magento 2 and the future of the eCommerce platform.


Vitaly: Ben, Magento 2 was officially released about half a year ago. You’ve been monitoring the community and collecting the feedback all this time. In general, what do people say about the new version of the platform? What kind of feedback are you getting? 

Ben: In general, it’s positive feedback.

Even when people come up and say ‘I am having a challenge with developing something on Magento 2’ or ‘I don’t understand how this works’, it’s usually followed up with positive comments on the new version of the platform.

Magento 2 is really good and it’s good to work with.
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In case you haven’t heard the news yet, our partners at Aitoc have just released a FREE ebook titled “Fighting Shopping Cart Abandonment in Magento: the Jedi’s Guide”.

It is 30 pages of pure-gold information that teaches you how to recover Magento abandoned shopping carts like a pro!  Read More


Summer starts with an ice cream and… and an awesome offer from MageWorx!

Get a 40% Discount on any MageWorx extension 
when ordering our Magento Services 

*About MageWorx Magento Services* 

As you probably know, our company’s slogan is “All that your Magento store needs”. And that in itself underlines our ultimate goal — namely to provide your eCommerce site  with everything it needs to sell well. Read More

Sphinx search engine - Magento

These days, hardly anyone is searching an online store by rambling among the categories or scrolling down the long lists of products.

There is a bunch of available onsite search tools that can make an internal site search fast, intuitive and adjusted to any customer needs.

In this series of articles we are going to review the functionality of the most popular eCommerce onsite search solutions. And the first search toolkit on the list is Sphinx.

What is Sphinx?

Sphinx is an open source search engine with fast full-text search capabilities.

High speed of indexation, flexible search capabilities, integration with the most popular data base management systems (e.g. MySQL, PostgreSQL) and the support of various programming language APIs (e.g. for PHP, Python, Java, Perl, Ruby, .NET и C++ etc) —  all that make the search engine popular with thousands of eCommerce developers and merchants.

This is what makes Sphinx stand out: Read More


The best way to generate a bigger amount of summer sales is to optimize your shipping and SEO strategies. And here is why…

  • about 30% of traffic are coming from organic searches
  • more than 40% of people click on the meta description results
  • almost 70% of online shoppers abandon carts due to the complicated/hidden shipping rates

Our 2 BRAND-NEW Shipping Suite extension for Magento 2 and the UPDATED SEO Suite Ultimate will help you  drive more organic search visitors and optimize your store shipping tools.

Read More


Generally, the Mage_SalesRule_Model_Rule_Condition_Address model is responsible for validating a customer’s address and adding conditions in the SalesRule.

Say, if you want to create a shipping cart price rule for all the European countries, you need to check whether the country is a part of the EU or not. That can be done by means of rewrite.

I’ve created a module for this task, which will hopefully help you do that in a couple of clicks. Read More

Blog post

I interviewed Max during the Developers Paradise conference and asked him to tell some interesting facts from the history of Magento 2. Also, Max shared his thoughts on the current state of the eCommerce platform and told me what to expect from the platform in the near future.
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When you have a big flow of visitors, but a small number of purchases, it is time to ask yourself a question: “am I doing everything right?”. If your site failed to convert visitors into customers there must be something wrong with it. Read on to find out what may be hindering your conversion progress.
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After a 2-year break, it was decided to resume Developers Paradise Magento events again.

This time, the conference took place in Opatija, Croatia, from 25th to 28th April. It was organized and hosted by Inchoo.  This year’s event was entirely focused on Magento 2 and dedicated to various aspects of its development. 

Despite the lack of sunny weather,  Developers Paradise’16 was an awesome event, full of insights and practical knowledge on the new version of the eCommerce platform. MageWorx team was happy to be the part of the all it – it was a great chance for us to share our experience and ideas on Magento 2 and just to hang out with cool Magento folks.

I’ve interviewed one of the organizers of the conference – Aron Stanic  – and asked him to tell how he and the Inchoo team managed to organize the event on such a high level. Here is what I’ve learned. Read More


Today we will talk about trends to follow when you design your Magento store.

Store features are really important, nobody will argue that, but if you want to attract more customers and boost conversion, your website should look modern and visually appealing as well. How do you reach the desired result? Read on and learn more about Magento design trends that you should follow. Each trend description is accompanied by an example. Some of them are free Magento themes, so maybe you will kill two birds with one stone: get useful information and a Magento theme for your future online store for free. Read More