Let’s play a fun little game of “Guess My Weekend Sales”, shall we?
Ok, open your sales report and check the figures for the previous weekend. I bet your report looks somewhat like that — with the sales sank on Saturday and Sunday.
Am I right? Ok, you owe me a cookie.
Why eCommerce Weekend Sales Fall?
The fact is — weekday sales being larger in volume than end-of-week ones is just the nature of eCommerce. On weekends, people are usually log-off and are more likely to do the bulk of their shopping in brick-and-mortar stores.
Depending on your niche/ demographic, you may have a different trading pattern throughout the week. But generally, unless your eСommerce business in not in the the hobby or entertainment sector, you are very likely to experience a 20-50% end-of week sales slow down.
It’s a huge chuck of profit you may be losing every week. Read More