Sadly, the potential of onsite search is often overlooked in the eCommerce industry. Meanwhile, a little search box can be an invaluable marketing tool with a wide spectrum of useful capabilities. In addition to its direct duty – delivering results – onsite search can also act as a personal store assistant, a tool for analyzing customer shopping habits & preferences and a communication channel.
The value of an optimized, intuitive and self-learning onsite search can be summed up in 3 quick facts:
- Those who use onsite search usually have a higher buying intend. As a rule, these visitors are on the site for a specific item and are ready to purchase in the fastest way possible.
- Advanced search options improve website navigation. It means that visitors don’t need to browse through tons of pages to quickly find what they need.
- Better search means better customer experience. Hence, the level of customer satisfaction grows, as well as the number of signups and return visits.
Read on to learn how to unlock the conversion potential of onsite search and turn it into a powerful tool of your eCommerce toolbox. Read More