SEO is a tough race. To win it and get ahead of the competitors, you need to be armed with the best SEO weapon.
Today, the Magento market offers a wide range of SEO extensions that vary in features, price, support/ update terms, installation and configuration conditions. This brings up the question:
How to choose an effective SEO extension for a Magento-based store?
In this SEO Extensions Review we’re going to compare the default Magento SEO functionality with 5 most popular Magento SEO solutions and hash over their features and performance.
Let’s jump right to it!
Solving Typical eCommerce Duplicate Content Issues
In case there are multiple URLs with identical or very similar content, the canonical meta tag can tell the search engines which URL is the main one.
Running a Magento based store, you need to precisely set the canonical URLs for category, product or CMS pages, canonicalize duplicate content across different domains, avoid content duplication for pages with and without trailing slash, etc.
Creating HTML & XML Sitemaps
Sitemaps allow store owners to inform search engines what pages on their website are available for crawling. Also, they conveniently organize all pages in a hierarchical structure, so visitors can easily navigate through them.
HTML sitemap (a navigational sitemap for site visitors)
XML sitemap (backend, search engine sitemap)
Meta SEO Templates
SEO meta templates let you easily manage large amounts of important meta data for product and category pages.
Having just a list of attributes, you can automatically optimize such important elements of a product/category/blog page as a its name, description, URL, meta title, keywords, category meta description, keywords, alt-tags and dozens more.
Optimizing Category pages, Reviews pages and pages filtered by Layered Navigation
Every little aspect matters in SEO. Besides optimizing your homepage and product pages, it’s important not to forget about the pages of secondary importance.
These are category pages, pages with customer reviews and pages filtered with layered navigation.
Setting Crawling/Indexation Instructions and Redirects
When optimizing your Magento website, you should get a full control over the way the search engines see it and behave on it.
That includes creating a crawling map (see the XML sitemap section*), restricting search engine bots from accessing some of your site pages, prioritizing pages for indexation, setting redirects, configuring an .htaccess file, etc.
Markup Data Optimization (Rich Snippets)
Properly implemented Structured Data Markup lets your website stand out in search results. Snippet-rich pages get a higher click-through rate, drive a bigger amount of targeted traffic and, as a result, bring a bigger amount of sales.
Auto Cross Links
Linking internal site pages lets you effectively distribute ranking power among site important pages, while linking to external sources will let you build relations with niche-relevant sites.
hreflang Tag Support (Alternate URLs)
Having a multi-lingual, multi-regional site, it’s important to notify Google which site it should show to foreign users. Here is when hrefland tag comes of great help.
Detecting pages that have duplicate issues, long meta title and descriptions, empty meta tags, etc. is an important part of Magento SEO.
Manually, this boring and monotonous job takes an awful lot of time. Luckily, there are the extensions that take care of this stuff.
|Product Page Optimization Report||–||–||–||–||–||+|
|Category Page Optimization Report||–||–||–||–||–||+|
|CMS Page Optimization Report||–||–||–||–||–||+|
|Detecting pages with duplicates||–||–||–||+||–||+|
|General SEO Website Health Check||–||–||–||+||–||–|
Price, Money Back Guarantees and Support
|Basic SEO Configuration||–||–||–||–||FREE|
|Advanced SEO Configuration *||–||–||–||–||YES|
|Free Support (days)||free for 4 months||free for 90 days||–||free for 30 days||FREE (lifetime)|
|Free Updates (days)||free for 4 months||free for 90 days||–||free for 1 year||FREE (lifetime)|
|Money Back Guarantee||30-day||45-day||–||30||30-day|
* The review is accurate as of November, ’15.
Should you spot any changes, that occur as a result of the extension updates, please let us know (email@example.com).