I believe we all remember the state of shock that came with every new Google update in 2013-2014. At that time, Google liked to ‘surprise’ us by introducing new approaches to evaluating websites and rolling out algorithm updates that could reshuffle the entire search results landscape. The final nail in the coffin was Penguin 2.0 Read More
Ok, the truth is — most of online shoppers skip banner ads. They tweak their browser settings to hide this type of antiquated ad medium once and for all. However, despite quite a bad reputation and comparatively low click-through-rate (CTR), ad banners still remain a very effective tool for enhancing brand awareness and reaching a Read More
The penguin is such a nice, funny and cute little creature… Unless it’s a name of the Google algorithm that has banned your website from search results! The sad truth is that recent Google Penguin algo updates have ruined lots of eCommerce and Magento-based businesses. No matter how much you have invested in creating a Read More
When you have a big flow of visitors, but a small number of purchases, it is time to ask yourself a question: “am I doing everything right?”. If your site failed to convert visitors into customers there must be something wrong with it. Read on to find out what may be hindering your conversion progress.
Today we will talk about trends to follow when you design your Magento store. Store features are really important, nobody will argue that, but if you want to attract more customers and boost conversion, your website should look modern and visually appealing as well. How do you reach the desired result? Read on and learn Read More
Good news, ecommerce merchants! As Christmas nears, shopping malls look much like a beehive or every-man’s-nightmare: huge crowds fighting for a bargain, endless checkout lines and overcrowded car parks. The final flourish is YOU, carrying a bunch of bags and boxes through multiple stores or dragging kids in and out of shops.
A lot has been said and written about the importance of the end-of-year shopping season for eCommerce retailers. We have decided not to write another boring ‘how-to’ post on how to prepare your online store for Black Friday or Christmas. Instead, we’ve analyzed the latest eCommerce trends and summed up all the key points in Read More
Making the plunge into ecommerce is an exciting decision, and while you may have buckets of business know-how, it’s not something you can do alone. Once your business model is in place, you’ll need to start looking for someone to make those dreams a reality – a Magento development agency to build you an enviable Read More
Properly implemented Structured Data Markup helps search engines deliver more informative and descriptive results for eCommerce pages. Snippet-rich pages get a better click-through rate, channel a bigger amount of targeted traffic and bring more sales. Generally, store owners just add the markup tags to help Google identify prices, product availability and ratings. Meanwhile, there are Read More
With billions of online shoppers around the globe, it doesn’t make sense to limit your eCommerce business to just one country, region and language. Reaching new customers can open up your business to a diverse range of new opportunities and multiply your store profits manifold. However, the process of expanding your eCommerce presence to Read More