Every eCommerce merchant must have read tons of articles telling about the importance of sitemaps for SEO . They teach how sitemaps can cure such SEO issues as duplicate content or poor internal linking, optimize the process of site indexation and, as a result, drive bigger amounts of so desired traffic. Hence, when drawing an Read More
2017 is going to be a big year for bots, here is why. 3 billion people are actively using messaging apps. For instance, Facebook Messenger is popular with 1 billion users, and it’s growing faster than Facebook itself. This is crazy. And this is a gold mine. Bots can easily engage with customers where they Read More
According to the statistics, existing eCommerce customers spend about 70% more than new ones. Another research by Harvard university noted that increasing customer retention by 5% can increase a store profit by 25%-95%. Hence, increasing customer loyalty should be one of the top priorities for online merchants. If you are running an E-business you may Read More
Instagram is one of those social media networks that rocks. With 500 million active accounts, 95 million daily posts and 4.2 billion likes daily, it is a hot pie for brands of all sizes. Still not sure whether your store should be on Instagram? Then, you got to see 139 facts about this media giant Read More
I believe we all remember the state of shock that came with every new Google update in 2013-2014. At that time, Google liked to ‘surprise’ us by introducing new approaches to evaluating websites and rolling out algorithm updates that could reshuffle the entire search results landscape. The final nail in the coffin was Penguin 2.0 Read More
Ok, the truth is — most of online shoppers skip banner ads. They tweak their browser settings to hide this type of antiquated ad medium once and for all. However, despite quite a bad reputation and comparatively low click-through-rate (CTR), ad banners still remain a very effective tool for enhancing brand awareness and reaching a Read More
The penguin is such a nice, funny and cute little creature… Unless it’s a name of the Google algorithm that has banned your website from search results! The sad truth is that recent Google Penguin algo updates have ruined lots of eCommerce and Magento-based businesses. No matter how much you have invested in creating a Read More
When you have a big flow of visitors, but a small number of purchases, it is time to ask yourself a question: “am I doing everything right?”. If your site failed to convert visitors into customers there must be something wrong with it. Read on to find out what may be hindering your conversion progress.
Today we will talk about trends to follow when you design your Magento store. Store features are really important, nobody will argue that, but if you want to attract more customers and boost conversion, your website should look modern and visually appealing as well. How do you reach the desired result? Read on and learn Read More
Good news, ecommerce merchants! As Christmas nears, shopping malls look much like a beehive or every-man’s-nightmare: huge crowds fighting for a bargain, endless checkout lines and overcrowded car parks. The final flourish is YOU, carrying a bunch of bags and boxes through multiple stores or dragging kids in and out of shops.