The other day, the leading search engine started to send out emails that inform merchants about the termination of integration between its Merchant Center and three big eCommerce platforms: Magento, BigCommerce and PrestaShop. By March 20th, all related apps/feeds will get decoupled and retired. What is Google Merchant Center? Google Merchant Center was created to Read More
Year 2017 has just handed the reins. While it’s a long year to go, let’s reflect a little on what 2018 could be like both for eCommerce merchants that have chosen Magento and for the platform itself. We’ve been honored to have Magento professionals share their ideas and wisdom with us. While trying to keep Read More
After having become a member of the Magento Solution Partner Ecosystem – a network of trusted development companies that assist merchants in growing their online businesses and create better customer experience with the Magento Platform – MageWorx has officially acquired access to: pre-official release versions, Magento 2 Enterprise functionality, marketing collaboration with Magento.
In the previous article, we’ve highlighted practically everything you need to know when creating a landing page (its meaning, purpose, types, and categories), uncovered the difference between websites and landing pages as well as revealed some secrets of creating an irresistible landing page. Direct traffic, organic search, referral, paid search…There is a multitude of channels Read More
With an effective eCommerce landing page, you can combine the goals of sales and lead generation on a single page, can’t you? My bad, making such a mistake is as ugly as a mud fence. According to Marketing Sherpa, 48% of landing pages contains multiple offers. In comparison to single-offer pages, this page type confuses Read More
Being in dilemma between country-specific and generic domain extensions is perfectly natural when choosing the name for your online business. While country-specific ones would be a great choice for online stores that target local consumers, some general domain extensions are simply more familiar to customers and business owners.
In the previous article, we’ve highlighted such an eCommerce phenomenon as a pop-up trigger, had a bash at classifying and characterizing the most commonly used pop-up triggers as well as analyzed the best use cases for them. Slowly but steadily though, let’s move from theory to practice and have a look at the real-life examples Read More
Whether you like it or not, pop-ups make up a conversion channel that is here to stay. After slicing and dicing business objectives on setting up pop-ups and carefully thinking over its content and UX, it’s high time to conduct a profound research on where, when and who these pop-ups should be shown to. Do Read More
According to Bloomberg, 80% of entrepreneurs fail their eCommerce stores within the first 18 months after the launch and less than a second is needed for online shoppers to make the first impression. With eight-in-ten* U.S. Americans preferring to shop online, getting them hooked at the first sight is pivotal. No need to say that Read More
Another year means a fresh examination of your SEO strategy. What worked last year might not work this year. Your tactics will need tweaking, measuring, and monitoring afresh to make sure your rankings don’t drop. Why? Firstly, because Google is a complex thing, and its algorithms are always changing. Secondly, in order to succeed, you Read More