Category: Ecommerce Tips

5 Little-Known Ways to Use Rich Snippets in eCommerce

Properly implemented Structured Data Markup helps search engines deliver more informative and descriptive results for eCommerce pages. Snippet-rich pages get a better click-through rate, channel a bigger amount of targeted traffic and bring more sales. Generally, store owners just add the markup tags to help Google identify prices, product availability and ratings. Meanwhile, there are Read More

CRO: Can Category Pages Sell?

Typically,  online retailers focus on building a show-stopping homepage and perfect product pages. These pages get stuffed with eye-candy images, exquisite seductive product descriptions and clear CTAs. But there’s a page that can get as many views as all the above mentioned ones, however it’s almost always ignored by online store owners. Yes, I’m talking Read More