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8 KPIs to Measure the Effectiveness of eCommerce Loyalty Programs

The ever-growing landscape of eCommerce has prompted businesses to adopt loyalty programs as a crucial strategy to foster customer loyalty and...

Brand Credibility: How to Increase Trust in eCommerce

Brand credibility is important for all businesses. Credibility is the quality of being accepted as honest, real, or true. Not only does...

Top 7 Magento 2 Reward Points Extensions

Today, we are going to talk about third-party modules that allow implementing rewards programs on a Magento 2 store. Usage of in-store...

API Requests for Mageworx Reward Points Extension

Within one of the recent Reward Points extension updates, support of REST API requests has been added. REST API requests allow dealing...

How to Use Customer Groups to Enhance Your Pricing Strategy?

‘Price doesn’t matter!’ You can hear merchants saying this every now and then. Not that I disagree, but price does make or break a...

10 Magento Christmas Marketing Ideas

Whew! Gone are the days when shoppers had to wait in lines for hours in order to get the desired gifts, and now all...

Improving Customer Retention Rate in Today’s eCommerce

According to the statistics, existing eCommerce customers spend about 70% more than new ones.  Another research by Harvard university noted that increasing customer retention...